Tips On Marketing A Product With Video Online
All the rage is marketing online with videos. Everyone and their brother are trying it out and many people are succeeding. However, there are a few things that you should try if you’re going to be successful. Let’s look at some tips that you should use if you’re going to market with video online.
– Decide what it is that you want to cover with your video. You don’t want to be all over the place with the message of your video. Decide what it is that you’re trying to accomplish and stick with that throughout the video. If you want someone to buy something, keep that your central purpose. If you want to give away a free report, make that your central purpose. If you want someone to opt-in to your ezine, then focus on that. The important thing is that you stick with a centralized message. You don’t want to sell them something, give them a free report , and get them to opt-in all in the same video. You can break those down into three different videos if you need to later.
– Plan out your video ahead of time. Just like in movies, they practice the script a few times before they go into actually shooting the scene. You should do exactly the same thing. Write out a script or outline of what you want to say. Read through it a few times until you feel comfortable with it. Memorize it and talk like you’re not reading from a script. It will help you sound much more knowledgeable about your product or service. You don’t want it to look or feel like an infomercial with canned applause. Just run through everything a few times before you crank out the finished product.
– Let someone else watch it before you upload it. Get your spouse’s or friend’s opinion before you put it out for the world to see. Sometimes they will catch something that you have missed. Don’t allow them to beat up your vision, but simply use them as a tool to catch obvious errors. The last thing you want to do is put out a video that looks rushed and under-prepared.
– Upload your video to the major video sites like YouTUbe. You want to maximize your exposure with this video to as many people as possible. The more people that see it, the more likely you are to sell your products or services. Therefore, you need to get it in front of as many people as you can. Then sit back and let your video do the rest.
– Continually promote your videos whenever possible. Embed links to them on your website or blog. Send links out in your emails. Post links in forums or discussion groups. You might even send people to them through pay-per-click advertising. Remember that if no one sees the videos, they can’t do you any good.
Keep these tips in mind before you get started with your own videos. Remember that you can succeed with video advertising. The important thing is that you actually get started. After that, you’ll figure it out as you go.
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Ryan