Experiential Marketing: Techniques For Developing A Specialized Guerilla Marketing Campaign

Experiential Marketing: Techniques For Developing A Specialized Guerilla Marketing Campaign

Everyone has already heard about the explosively-bold and effective techniques of experiential marketing. They deliver power and immeasurable branding affect to your marketing campaigns – regardless of the message you are promoting. Packed with originality and case-specific uniqueness, experiential marketing campaigns drastically reduce the capital expenditure and personal efforts that you have to invest to increase your brand recognition and ROI.

When experiential marketing professionals talk with you about the design of your personal promotional campaigns, they take a strategic approach that is optimized to yield the maximum benefits. Here is a quick summary of the steps involved:

Fact Finding:

? The experiential marketing group will conduct thorough research about your brand and product category. They will get to know the pertinent facts about your competition – how to expose their weaknesses by accentuating your strengths. They will interview you to determine your best-targeted audience and the marketplaces that they frequent. This fact finding phase will assist you to clearly solidify your goals and objectives concerning your marketing campaign.

Analysis:

? Facts being understood, the experiential marketing group that you hire will enter into the analysis phase. Innovative marketing professionals will assimilate the information gathered and develop the overall plan – the look, feel and touch points of your campaign.

Conceptualization:

? Each individual aspect of the developing campaign is finely picked through at this point. Experiential marketing techniques are very efficient at psychologically tapping your audiences. In the conceptualization phase, it is ensured that your message is captivating, engaging and resonating.

Execution:

? Now – the good stuff! Brand Ambassadors are specially chosen to match the criterion of the campaign and sent into the streets to implement the plan. By this point, the campaign is very well developed. “Experiential” marketing isn’t really so experiential after all. Results are practically guaranteed and the effects on your ROI will be epitomized.

Reporting:

? There are many educational elements that will be derived from your campaign. The total program will be monitored from the onset and then evaluated against the preset goals and objectives. Success is calculated from the statistics that are gathered and the entire report is provided for you in hard copy.

Experiential marketing campaigns save you a lot of money, time, frustration and energy all while simultaneously producing superior results. These campaigns are designed to be synergistic, multi-channeled and dual-focused. Veteran marketers combine forces with professional street-based representatives to create dynamic promotional endeavors that pack a serious punch. Your targeted audiences will be instantly floored by the originality and strength of these techniques. As an immediate result, your branded message will be on the lips of the entire grassroots network and the positive word-of-mouth will spread far beyond the confines of your targeted areas.

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