It’s morning and the sun is hesitantly cresting over the horizon. An alarm persistently buzzes, beeps or worse still, some morning radio disc jockey is screaming “Get Up!” in your ear. While, these are supposed to motivate you to start your morning, all that these alternatives accomplish is to anger you each and every time you have to hit the snooze button. Though, this may not be the way in which we all rise and try to shine in the morning, for millions of people, perhaps billions globally, it is, and for most there is only one way to get them going.
It’s not hard to figure out that the magical elixir referenced; the one that helps the masses shake the cobwebs from their heads is coffee. Coffee has been the start to people’s day for quite a long time: Recent findings have even unearthed evidence that the Egyptians were brewing this rich, body-warming liquid. Could coffee be partially responsible for the Great Pyramids? Without over stating the facts, coffee has been a welcomed part of the human diet for quite some time and will most likely continue as such well into the future.
At present, it is used as a pick-me-up that gets us going in the morning and keeps us alert throughout the day. Its delightful aroma can be found permeating in the air of office buildings, auto dealerships, schools, churches and many places between. Suffice it to say that mankind has a definite love affair with coffee.
While many people brew their own, there are far more who do not have the time to do so others who prefer the flavours offered by those purveyors who are finding the hottest locations to meet the coffee demand. While some of these businesses are independently owned, most are part of a growing number of coffee franchises that are providing entrepreneurs the financial freedom sought when investing.
A coffee franchise, not only provides this financial freedom, it also provides greater security for the investor, while offering a commodity that is high in demand to a growing market of consumers. The security that a coffee franchise is not available to an independent owner for the following reason: A coffee franchise, or any franchise for that matter, has the power of a parent company which, in turn, has the power of numbers, which comes in the form of other franchises carrying the same brand name. It is this network of businesses with the common goal of promoting their BRAND that allows franchises to buy the raw materials they need at discounted prices. Another way in which franchises outshine independent operations is in the fact that the success of the initial establishment provides a built in audience for every new location that opens: The success of first location is inherent in every subsequent location. What this basically means is that every time a customer sees a particular coffee franchises logo above a new shop, stand or kiosk, they know that they’re getting is the same great taste and service that has kept them going back to this same coffee franchise which could be at the end of their street, or inside their favourite mall.
Coffee franchises are a good way to become your own boss, while making money and making people’s day.